Taylor Swift’s High-Profile Appearance at Chiefs vs. Jets Game and Its Impact on Viewership.
NBC featured Taylor Swift throughout the evening as she made an appearance at the Kansas City Chiefs vs. New York Jets game at MetLife Stadium, seemingly in support of her rumored partner, Travis Kelce. The broadcast included a trailer featuring Swift’s music, a camera following her and her group in the stadium’s garage area, and coverage of the suite where she was spotted alongside Blake Lively, Ryan Reynolds, Hugh Jackman, and, at one moment, Donna Kelce.
Front Office Sports reported 17 cutaways to Taylor Swift in the box, including moments of her picking at her nails as the game intensified. Additionally, two commercials promoting her Eras Tour film aired during the broadcast.
Regarding viewership, “Sunday Night Football” appeared to attract 20.2 million total viewers and garnered a 5.3 rating, similar to the numbers for the Week 1 game between the Dallas Cowboys and the New York Giants, which the Cowboys won 40-0. The game performed better than last week’s Pittsburgh Steelers-Las Vegas Raiders game, which drew 19.21 million viewers.
In the game, the Kansas City Chiefs narrowly defeated the New York Jets with a score of 23-20, a closer contest than expected. Jets’ quarterback Zach Wilson played admirably, throwing two touchdown passes, but a critical fumble in the fourth quarter proved pivotal, and the Jets were unable to regain possession.
Taylor Swift made an appearance at the Chiefs’ previous game at Arrowhead Stadium against the Chicago Bears, sparking rumors about her and Travis Kelce. That matchup garnered over 24 million viewers, making it one of the week’s top-rated games among females in the 12-17 and 18-49 age demographics, as per Variety’s reports.
1 thought on “Taylor Swift’s recent appearance at the Chiefs game attracted 4 million fewer viewers than her previous appearance.”